Fishing Lures

Make your next fishing trip more exciting with a colourful fishing lure. Designed to be reused time and time again, a fishing lure is great for attracting specific types of fish - so you can target your catch better. Freddy’s offers a huge selection of lures for fishing, available in assorted colours, shapes, weights and sizes, so you’re sure to find the right one to meet your requirements.

Browse our fishing lures for sale from all the popular brands you know and trust, including Berkeley, Chasebaits, Jackall, Rapala, Samaki, Zman and more.

Read More

Benefits of using fishing lures

Fishing lures are not only fun to use, but allow you to cover more water. There are a number of practical benefits to using lures for fishing, including:

  • Reusable - You only need to purchase your fishing lure once, which also reduces the overharvesting of bait species.
  • Bigger catches - Generally, lures allow you to catch bigger fish and minimise unwanted catches.
  • No speciality storage required - Unlike bait, which requires dirt and water tanks, your lure can be stored straight in your tackle box.

What type of fishing lure do I need?

Not all fishing lures are created equal, and the type of lure you use can determine the type of fish you catch. Topwater lures are designed to be used on the surface and can be used to catch large bass. Freshwater lures are suitable for use in rivers, lakes, ponds and other freshwater environments, and can be used to catch northern pike, walleye and crappie.

Freddy’s stocks an extensive range of fishing lures, so if there is a particular type of lure you’re looking for, we’ve got you covered. Our stock includes a range of hard bodied lures, jigging lures (including jig heads and squid jigs), metal spinning lures, skirted trolling lures and spinnerbait lures. You can even try soft plastic or soft vibe lures or check out our selection of blades and vibes, fishing attractants and scents 

Shop for fishing lures online or in-store at Freddy’s

As Australia’s leading destination for camping and outdoor equipment, Freddy’s Fishing & Outdoors boasts a wide selection of fishing lures for sale, in addition to a range of fishing reels, fishing rods, rod holders and more. To view all of our products, visit a Freddy’s store near you or shop online with us 24/7 and receive free delivery across Australia on all orders over $89.

  • Nomad Vertrex Max Soft Vibe Lures

    Nomad Vertrex Max Soft Vibe Lures

    Nomad
    from $14.95

    The deep body profile combined with finely tuned internal weights delivers a soft vibration bait that sinks level and does not spin when sinking. T...

    View full details
    from $14.95
  • Zman Diezel Minnowz Soft Plastic Lures

    Zman Diezel Minnowz Soft Plastic Lures

    Zman
    from $11.95

    The ZMan DieZel MinnowZ was born from the success of the ZMan 3" MinnowZ, a compact paddle tail plastic that has a knack for attracting the atte...

    View full details
    from $11.95
  • Samaki Vibelicious 70mm Fork Tail Vibes

    Samaki Vibelicious 70mm Fork Tail Vibes

    Samaki
    $19.95

    Samaki Vibelicious fish perfectly mimics the tight shimmer of a baitfish, luring in a variety of predator species. Samaki Vibelicious is constru...

    View full details
    $19.95
  • Samaki Vibelicious 100 & 125mm Fork Tail Vibes

    Samaki Vibelicious 100 & 125mm Fork Tail Vibes

    Samaki
    from $21.95

    Samaki Vibelicious fish perfectly mimics the tight shimmer of a baitfish, luring in a variety of predator species. Samaki Vibelicious is constru...

    View full details
    from $21.95
  • Halco Laser Pro DD Diving Lures

    Halco Laser Pro DD Diving Lures

    Halco
    from $16.16

    From Bluewater to BarramundiThe latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of d...

    View full details
    from $16.16
  • Nomad Vertrex Swim Soft Vibe Lures

    Nomad Vertrex Swim Soft Vibe Lures

    Nomad
    from $14.95

    It is the first lure of it’s kind that swims when sinking and also vibrates when lifted creating an irresistible combination for any species. Nomad...

    View full details
    from $14.95
  • Samaki Vibelicious 85mm Fork Tail Vibes

    Samaki Vibelicious 85mm Fork Tail Vibes

    Samaki
    $20.95

    Samaki Vibelicious fish perfectly mimics the tight shimmer of a baitfish, luring in a variety of predator species. Samaki Vibelicious is constru...

    View full details
    $20.95
  • Halco Twisty Metal Lures

    Halco Twisty Metal Lures

    Halco
    from $8.09

    The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed splas...

    View full details
    from $8.09
  • Bassday Sugapen Floating Surface Lures

    Bassday Sugapen Floating Surface Lures

    Bassday
    from $26.95

    The SugaPen 58, 70, 95 & 120mm is a unique designed dog walker. This lure is designed to splash with its cupped face, like a popper, but have...

    View full details
    from $26.95
  • Jackall TN 60 Crankbait Lures

    Jackall TN 60 Crankbait Lures

    Jackall
    Original Price $26.95
    Current Price $23.95

    The most successful freshwater tournament winning lure in Australian history! Nothing short of a sensation…First exploding onto the impoundment ba...

    View full details
    Original Price $26.95
    Current Price $23.95
  • Jackall Transam 95mm Lures

    Jackall Transam 95mm Lures

    Jackall
    Original Price $39.95
    Current Price $32.95

    The Jackall Transam 95 has quickly become one of the most successful soft vibes to hit the shores of Australia. This lure has accounted for an in...

    View full details
    Original Price $39.95
    Current Price $32.95
  • Zman Scented Jerk Shadz Soft Plastics

    Zman Scented Jerk Shadz Soft Plastics

    Zman
    from $12.95

    Not just your average jerkbait plastic though, with its 10X Tough ElaZtech construction so you can catch more fish per lure, super-soft and flexi...

    View full details
    from $12.95
  • Squidgies Wriggler Soft Plastics

    Squidgies Wriggler Soft Plastics

    Squidgies
    $9.95

    One of the three original Squidgy tail designs, our Wriggler is an important variation on the deadly but traditional curly-tailed grubs of the pa...

    View full details
    $9.95
  • Zman Slim Swimz Lures

    Zman Slim Swimz Lures

    Zman
    Original Price $13.95
    Current Price $11.95

    Anglers were looking for a paddle tail that had a shorter, slimmer profile, with the benefits of ElaZtech 10X Tough, super-soft and flexible reali...

    View full details
    Original Price $13.95
    Current Price $11.95
  • Halco Roosta Popper Surface Lures

    Halco Roosta Popper Surface Lures

    Halco
    from $13.46

    The Halco Roosta is on the cutting edge of modern popper design, with significant new innovations that improve the action and stability of this sp...

    View full details
    from $13.46
  • Samaki Vibelicious 70mm Thumper Tail Vibes

    Samaki Vibelicious 70mm Thumper Tail Vibes

    Samaki
    $19.95

    Samaki Vibelicious Thumper Tail hits the water with a bang; thumping to life as it drops to the depths its action is aggressive yet slow, enabli...

    View full details
    $19.95
  • Samaki Torpedo V2 Spinning Metal Lures

    Samaki Torpedo V2 Spinning Metal Lures

    Samaki
    from $5.50

    The all-new Samaki V2 Spinner has some serious attitude now ranging from 10 grams to 85 grams these spinners hit the bullseye with each cast. Thr...

    View full details
    from $5.50
  • Halco Laser Pro XDD Diving Lures

    Halco Laser Pro XDD Diving Lures

    Halco
    from $17.96

    The Laser Pro 190 is widely recognised as one of the worlds best bluewater trolling lures. It can be trolled over a wide speed band, however its o...

    View full details
    from $17.96
  • Zman Minnowz 3in Lures

    Zman Minnowz 3in Lures

    Zman
    Original Price $13.95
    Current Price $11.95

    The perfect baitfish profile, with lively paddle tail in a versatile size that has proven deadly on everything from flathead to mangrove jack and...

    View full details
    Original Price $13.95
    Current Price $11.95
  • Fishing - Soft Plastic Lures - Squidgies Fish Soft Plastics

    Squidgies Fish Soft Plastics

    Squidgies
    Original Price $10.99
    Current Price $9.95

    Another of the original trio of "classic" tail designs that helped put Squidgies firmly on the map, our Squidgy Fish is the "go-to" lure of disce...

    View full details
    Original Price $10.99
    Current Price $9.95
  • Nomad The Buffalo Jig Lures

    Nomad The Buffalo Jig Lures

    Nomad
    from $10.95

    The Buffalo is a Slow Pitch Jig, or often called a flatfall jig. It is centre balanced and will fall with a fluttering action enticing the fish to...

    View full details
    from $10.95
  • Samaki Ribcage Jigging Lures

    Samaki Ribcage Jigging Lures

    Samaki
    from $10.95

    Ribcage flutters, darts and spirals, its action enhanced by the ribcage design on the rear, portraying an injured baitfish as it bubbles in the de...

    View full details
    from $10.95
  • Zman Grubz 2.5in Lures

    Zman Grubz 2.5in Lures

    Zman
    Original Price $13.95
    Current Price $11.95

    The ZMan 2.5" GrubZ has landed over a hundred different species in Australia and established itself as both a giant killer and also Australia's f...

    View full details
    Original Price $13.95
    Current Price $11.95
  • Palms Slow Blatt Cast Oval Micro Jig Lures

    Palms Slow Blatt Cast Oval Micro Jig Lures

    Palms
    from $11.66

    These light jigging metals from Palms are fitted with twin front assist hooks and a single rear assist hook made by Decoy The Oval version has th...

    View full details
    from $11.66