Soft Plastic Lures

Soft plastic fishing lures

Fishing for the perfect soft plastic lure? Good news: Freddy’s has got all your boxes ticked. We sell a wide range of accessories that are made using the best materials to ensure you get standout performance every time. Look to us for lures from the top global brands, including Squidgies, Zman, Atomic, Berkley and more. Rest assured that we provide great prices across our stock so you can enjoy standout value for money. But the best part? We offer free shipping on orders over $89. 

Shop online or in-store today and find the right soft plastic fishing lure for your needs. Feel free to get in touch with our friendly team for advice regarding your purchase. 

Buy the best soft-plastic lures in Australia 

We get it. Fishing is a serious business. And you deserve the best gear to make your time on the water truly special. That’s why we supply top-notch soft plastic lures to customers just like you. 

Our soft plastic lures are super versatile and come in a variety of shapes. Our list of designs includes worms, shads, swim baits, grubs and more. 

Trust us when we say that we have something for everyone, from beginners all the way up to seasoned anglers. Get out on the water in record time with our soft plastic lures that are ideal for river or rock fishing, or for fishing from kayaks and boats. 

Shop online or in-store with Freddy’s 

Ready to find a great price on soft plastic fishing lures? Shop online or in-store at Freddy’s. Enjoy free shipping on orders over $89 and use our Afterpay and Zip payment options. You’ll soon see for yourself why we’re the number one destination in Australia when it comes to quality gear and supplies.

Be sure to visit us in Brendale, Broadmeadows and Erina. Check out our store locator tool for more information.  

Looking for something else? We can also help with hard-bodied lures, blades and vibes, jig heads, jigging lures, metal-spinning lures, scents, soft-vibe lures, spinnerbait-lures and squid-jigs, too.
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Found it cheaper? We'll beat it

Here at Freddy's we are committed to providing the best products at the absolute best prices and unlike many of our competitors, we won't just match a price, we'll beat it!!

On the rare occasion another Australian competitor gets one past us and is indeed cheaper, simply get in touch with us using one of the contact details below with the competitors information and we will do the rest, easy :)

Instant Price Beat

For an instant price beat, please call us on the number provided below through business hours.

Ph: 1300 522 166

Email Us

If you're up at 1am looking at your next outdoor toy and just don't want to talk to anyone the next morning (we get it) please email us the details to the email provided below for a reply within 24 hours.

Email: cheapest@freddys.com.au

Head In Store

If you're lucky enough to have a Freddy's store close by, simply head in store with the competitors details and the in-store team there will sort out the rest.

Contact Hours:

Monday - Saturday: 9am - 5pm
Sunday: - 9am - 4pm

For more information and to see our fulls terms and conditions for our cheapest price guarantee policy, please click this link